Summary: Employee welfare should be top of mind in your business' hurricane preparedness plan. In this article, learn how to keep your employees safe before, during and after a hurricane strikes your location. Your Business Hurricane Disaster Plan: Employees Come First
If you run a business, you know your employees are your most vital asset. Without them, your business goes nowhere. And when a disaster such as a hurricane hits, it’s your duty to see that they’re safe.
When planning for disaster response and
business continuity, many business owners are focused on critical business functions with less emphasis on the critical human factor. Managing operations, infrastructure, information technology, and security are vital parts of dealing with natural disasters, such as a hurricane. Just as your business can’t run without employees, your business also can’t recover from a disaster without them. If your business is located in a hurricane-prone area, hurricane season can be stressful for you and your employees. Every season, which runs from June through the end of November, produces multiple storms, sometimes one right after the other.
If your business is in the path of one or more of those storms, it can be challenging to stay ahead of
hurricane preparedness and maintain your business operations. Amid all the uncertainty, your employees are crucial partners. And if there’s ever a time you need employee buy-in and commitment, it’s at a time of crisis.
Your Business's Employee Hurricane Plan
Beyond keeping your employees safe during a hurricane, you should work to keep them informed, engaged, and invested in your company’s hurricane preparedness plan, emergency response and
business continuity efforts. If your employees have confidence that you understand and value their contribution to your organization, they’ll be much more engaged during times of crisis when the stakes are the highest. This can significantly improve your business’s ability to recover successfully following a disaster like a hurricane.
Follow these tips to place a greater emphasis on the human factor before, during, and after a hurricane or other disaster.
Before: Hurricane Preparedness Planning
When you’re planning for a natural disaster, such as a hurricane, it’s crucial to communicate what your workforce can expect before, during, and after an event. But more than that, employees need to feel like they’re a valued part of the company with an important stake in its survival. There are several ways you can incorporate your employees into the company’s disaster preparedness process:
- Your employee handbook: Include a section about your company’s emergency response plan, business continuity plans, and expectations of employees in your handbook. Clearly communicate personnel policies that address pay, benefits and aid. For example, if your business is temporarily shut down due to a hurricane, will your employees still be paid? If so, how long? Will employees be able to use sick and vacation time without restrictions? Give them the information they need to feel confident that the company can ride out a disaster and take care of its workers.
- New employee orientation: When onboarding new employees, take the opportunity to introduce them to the company’s emergency response and business continuity measures. Let them know from day one what the company expects of them and what the company will do to help them get through a hurricane or other natural or human-caused disaster.
- Staff meetings: To keep disaster preparedness top of mind, periodically discuss the company’s disaster response, business continuity plans and employees’ expectations in staff meetings. Answer their questions, address their concerns and keep them engaged with the procedures.
- Staff training: Conduct periodic drills and exercises to practice various aspects of your disaster response before they are needed. Learn what works and what doesn’t, and work with your employees to refine the plan. Encourage employees to undergo Community Emergency Response Team (CERT) training, including basic emergency response training.
- Your crisis communications plan: Although your business continuity program will include provisions for a crisis communications plan with various parties, including customers, vendors, business partners and media, your employees should be a crucial part of it. Ensure all employee contact information is up to date, with multiple ways to reach each employee (e.g., cell phone, landlines, email, text messaging, social media, emergency contacts) Have wallet cards created that include emergency information for your company and the local police, fire, and hospital, and distribute these to your employees.
- Website or toll-free phone number: Offer a website, intranet site, or toll-free number where you can disseminate updated information to keep employees in the loop during a hurricane or other ongoing disaster.
- Social media: Set up company social media accounts that can stay in touch with workers and monitor local conditions during a hurricane as long as power and internet service are available.
Emergency Response During a Hurricane
If a hurricane strikes, keeping your employees and visitors safe is the top priority If your disaster planning and training have been adequate, your employees will know what’s expected of them and what to do in an emergency. For many businesses, closing the doors and sending employees home will be the logical choice. But in some companies, certain employees may be essential and required to stay on-site to attend to critical operations. In those situations, employers should:
- Keep tabs on the whereabouts of every employee and visitor on-site.
- Communicate clear procedures for evacuating the premises if it becomes necessary.
- Have a hurricane supply list and emergency supplies available, such as battery-powered lights and radios, bedding, bottled water, non-perishable food items and a first aid kit. See the Hurricane Safety Checklists at hurricanesafety.org for more tips.
- Administer emergency care for injured employees or visitors until medical professionals arrive.
Safety Tips for Your Business After a Hurricane
When the storm has passed, there may be confusion and a lot of unanswered questions. Employers can provide a boost to employee safety, confidence, morale and loyalty by following these tips:
- Communicate with employees about when they’re expected to return to work, whether they need to report to an alternate location, and what their specific tasks will be.
- Be aware of the hazards employees will face if they’re helping with cleanup. The OSHA website includes a Hazard Exposure and Risk Assessment Matrix for Hurricane Response and Recovery Work that outlines the most common duties performed during hurricane response and recovery work, as well as the hazards employees could face.
- Be considerate and flexible about employees’ personal situations following the disaster. They may have to choose between your business needs and their obligations at home following a hurricane. Where possible, consider offering assistance to employees most affected by the disaster , such as emergency food, emergency cash, payroll advances, transportation assistance, and temporary housing and childcare assistance.
- Be mindful of employees’ emotional needs as they go through the various stages of coping with the disaster and provide resources to help them access support services if needed.
- If your company has such a policy, implement assistance such as extending benefits even for employees not working during recovery or extending leave time.
Hurricane Preparedness Relies on Your Employees
When a hurricane or other disaster strikes your business, you need all hands on deck to implement your
hurricane response plan, weather the storm, and help restore normal operations. By thoroughly planning ahead and getting your employees on board with your disaster preparedness and business continuity measures, you’re empowering them to play a critical role during an uncertain time.
Your business is only as strong as its workforce. Surviving and thriving after a hurricane depends on the human factor in every aspect of planning, response and recovery.
For more in-depth information and guidance on preparing your business for a hurricane, see the
Ready Business Hurricane Toolkit.

Risk Control Resources from AmTrust Financial
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This material is for informational purposes only and is not legal or business advice. Neither AmTrust Financial Services, Inc. nor any of its subsidiaries or affiliates represents or warrants that the information contained herein is appropriate or suitable for any specific business or legal purpose. Readers seeking resolution of specific questions should consult their business and/or legal advisors. Coverages may vary by location. Contact your local RSM for more information.