Topics: Agent Resources
Valuable, insightful information about your business prospects is at your fingertips when you tap the power and reach of LinkedIn. Are you using your profile and that of your agency to their fullest?
They say – “they” being Wikipedia – that two new people join LinkedIn every second. And in the United States the site is up to 74 million members. Check that, 74 million and two.
Many of these members are your clients, your prospects, and oh yeah, your competitors. Realizing success with LinkedIn involves building and engaging your network. That means adding connections AND posting relevant content.
Did you ever experience a prospect that ignored or was slow to respond to an email or voicemail. Try this next time. Send them a message through LinkedIn and watch how quickly they respond. There’s something about an InMail message that seems to get people to click faster.
Establishing connections is the bread-and-butter of LinkedIn. Be disciplined about inviting each business contact you meet to connect with you on LinkedIn. It’s a great follow-up for leaving a lasting impression that differentiates you, while opening a new avenue to communicate.
Further, don’t ignore the notifications you receive from individuals wanting you to connect with them. Build that network, as long as it’s a legitimate connection. Keep in mind some ne’er-do-wells may want to connect with you simply to have access to your network. If you sense anything dishonest or deceptive, click the “ignore” button without guilt.
LinkedIn profiles of our sales prospects hold a treasure trove of biographical information that can help us connect on a personal level when referencing during a sales call – sharing a university experience, a past employer/industry, perhaps a city of residence. Plus LinkedIn makes it more feasible to go directly to a C-level prospect and bypass the chain of command you’d otherwise likely need to navigate to reach that person.