4 Ways to Improve Your Insurance Agency Website

Topics: Agent Resources

We are living in a digital-age, where more and more purchasing decisions are being made online. According to HubSpot, 78% of internet users conduct product research before making a purchasing decision. Having a user-friendly website will help you establish trust, improve your brand’s presence online and help turn prospects into clients. However there is a lot of competition for website visitors, so we have put together a short list of ways to improve your insurance agency’s website.

1. Make Your Website Mobile-Friendly

Responsive design is just one thing AmTrust appointed agents do to Write More Business.

Did you know that in 2016 more people are using their phones to search the internet then on desktop computers? Responsive design is now the standard in website archecticute and it’s more important now than ever to make sure your website is responsive to tablets and smartphones.

A responsive site means that your site will resize and function specifically to the screen size of the device it’s being viewed on, providing the ideal user-experience. If your website is not responsive, work with a website developer to make the updates.     

2. Use Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving your site’s visibility within organic (unpaid) search results when someone searches using keywords relevant to your insurance agency. By having optimized content, including keyword rich copy and metadata, this will help you drive more quality traffic to your website. SEO results take time and it will become an ongoing process to maintain and improve upon SEO, so we recommend that you become familiar with best practices and be patient.  

3. Add Video

Having video on your website can have a major impact on your site’s performance. Video has been shown to increase the average amount of time users spend on your site and has been proven to be more engaging than text. Why is this important?

The average time on your site factors into Google’s algorithm, which helps determine rank on Google’s search engine. Video is also a great way to stand out from the competition, showcasing your services through testimonials and product demos. These are just a few reasons we are big fans of video.

4. Incorporate Contact and Feedback Forms

One would guess that one of the main objectives of your websites is to attract leads. Having contact forms located throughout your website is one way of attracting and capturing leads. Feedback forms are a low-pressure way of requesting contact information and the first step in addressing the needs of the client. You can feature different contact forms on different pages throughout your website to address the needs of your visitors.

Interested in improving your insurance agency’s social media presence? Check out our recent post on 6 effective ways to grow your insurance agency’s social media presence. And if you want more great content, subscrive to our weekly blog updates so you never miss another post.

Editor’s Note: This blog was originally published on April 19, 2016 and has been updated and edited.


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