Topics: Agent Resources
Within this social media network, independent agents can:
While some of the terminology is a bit confusing (share, connect, etc.), the idea of connecting with your prospects in their own space is not new. Right now, the digital space is where everyone is hanging out. And as more millennials join the business world, digital companies and digitally minded business owners are likely to become the norm.
Inbound marketing is a technique that allows you to create and provide educational and informative content that introduces you and your product to your prospects. The prospect then engages with you by taking advantage of an offer (like taking a webinar or downloading a sell sheet), during which time you can collect their contact information. This lead generation model is common practice within the marketing sphere and is a great way for independent insurance agents to take advantage of the digital space.
Here’s what an inbound marketing campaign could look like for independent agents:
As an agent, you don’t want to be spending a ton of time promoting yourself. Instead, you want to be engaging with your clients, strengthening those relationships, and expanding client policies to grow your own business. Using inbound marketing you can spend less time selling your business and more time building relationships.
Whether you’ve been in the industry for decades, or you’re just starting out as an independent insurance agent, chances are you can see a common trend emerging. Companies today are more digital than ever, because people are using the internet on their mobile or desktop devices more than ever.
Between social media, online news sources, and email, there’s a huge opportunity for independent agents to take advantage of these new marketing efforts. The biggest benefit to the digital space is that it often doesn’t take a huge investment to get started, and sometimes it doesn’t take anything more than your time. LinkedIn and email are both free—but they’re also two of the most productive ways for agents to connect online with their small business prospects.
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