Giving Tuesday Movement

Topics: Agent Tips

While the Tuesday after Thanksgiving is designated #GivingTuesday, the movement is expanding to help those in need due to the coronavirus (COVID-19) pandemic. #GivingTuesdayNow is an emergency response to the unprecedented hardships caused by the COVID-19 virus. The new global day of giving and unity taking place on May 5, 2020.

#GivingTuesdayNow, just like #GivingTuesday, is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide, and will now take place on May 5, 2020. The coronavirus crisis is a global pandemic, touching every aspect of society, and it requires a global response. #GivingTuesdayNow is “designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.” On #GivingTuesdayNow, people are encouraged to take action on behalf of the first responders, frontline workers and the nonprofits and community organizations that are hardest hit by the global pandemic.

The program is supported by a global network of leaders, partners, communities and generous individuals, including Bill & Melinda Gates Foundation, PayPal, The COVID-19 Solidarity Response Fund and many organizations such as Facebook, LinkedIn, United Way Worldwide, Global Impact and Philanthropy Together and many more.


History of #GivingTuesday

The #GivingTuesday movement started in 2012 in New York City by the Belfer Center for Innovation & Social Impact at the 92nd Street Y to connect diverse groups of people, communities and organizations to celebrate and encourage giving. Following the launch, a team of social media influencers and founding partners such as Mashable, Skype, Microsoft, Sony, Heifer International, Phoenix House and Starwood Hotels joined forces sharing their expertise and commitment to the cause. 

#GivingTuesday unites countries around the world by sharing our capacity to care for and empower one another. The 2019 campaign raised $2 billion just in the United States and inspired millions to volunteer and donate their time, money and goods to their community.

Ways You Can Help on #GivingTuesday

Large and small organizations are participating in #GivingTuesday activities. But, it isn’t just helping out on the larger scale. Individuals can help in many ways as well. There is no limit to how much good people can do on this giving day and beyond. Below are a few ways you can help on the personal level:
  • Donate time by volunteering at an organization in your community
  • Give back to the community by donating to a charity or organization that has impacted your life
  • Ask your management team if you can give a part of your paycheck to charity
  • Share your skills by working pro bono to help nonprofits with their campaigns
  • Post about your experience on social media by using the #GivingTuesdayNow hashtag
More ideas that are specific to the coronavirus crisis can be incorporated into the #GivingTuesdayNow campaign on May 5 and continue to be shared in the future.  These ideas exemplify how we are all still connected, even while practicing social distancing and following stay at home/shelter in place orders.
  • Support healthcare workers by donating supplies, making masks and most importantly staying at home
  • Donate to nonprofit and community organizations 
  • Help small businesses, including retail shops and restaurants by buying gift cards or writing an online review
  • Reach out to check on neighbors, relatives and seniors to see if they assistance with groceries and other supplies

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AmTrust’s Community Outreach

All types and sizes of organizations are encouraged to participate in #GivingTuesday-from schools to nonprofits to small businesses to corporations and more. Plus, the attitude behind #GivingTuesday can last all year. AmTrust Financial celebrates our employee’s involvement in a variety of community service events throughout the year.

When it comes to our communities, AmTrust Financial agents and employees voluntarily contribute their time and effort to company-sponsored events that benefit charitable organizations such as Cleveland Animal Protective League (APL), Cleveland Food Bank, Salvation Army, Nashua Soup Kitchen and Shelter and local elementary and middle schools. We are excited to continue our efforts to fulfill our mission to protect and inspire our customers, communities and families through ongoing engagement efforts.

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