Topics: Agent Resources
In the book, the authors expound upon what they call “the law of credentials.” In a nutshell, the law means that in order for your brand to be successful, you have to be authentic and credible. But for an independent insurance agent, credibility can be difficult. That it’s important to have a brand people know and trust in your product offerings.
In 2017, AmTrust Financial Services, Inc. (“AFSI”) was named a Fortune 500 company. As a publicly traded multinational property and casualty insurer, AFSI is a reputable and well-known company that can add credibility and authenticity to a growing independent insurance agency. We also have an “A” (Excellent), FSC “XV” rating from A.M. Best, which is an indication of ongoing financial stability.
Nothing kills a brand like lack of direction. To follow the Law of Singularity, you’ve got to be single-minded in the way you approach and represent your brand to your clients and business partners. As an independent agent, the way to use singularity to grow your brand is to continue to grow yourself. You are your brand.
AmTrust appointed agents can use their $5,000 annual co-op marketing funds for more than just marketing. You can also use the funds on staff continuing education or even a holiday party (so long as an AmTrust representative is in attendance). This is just one more way the AmTrust family supports brand growth for independent insurance agents and agent partners.
Whether you are just starting out or you’re as successful as our AmTrust TrueBlue agents, you can take advantage of the strength and integrity of the AmTrust name by becoming an AmTrust appointed agent. With a team of knowledgeable industry experts by your side, 24/7 agent support, and the plethora of products we offer, you’ll have tools to help grow your brand.