4 Tips to Boost Your Brand with a Great LinkedIn Profile

Topics: Agent Resources

1. Optimize Your Profile

Since social media sites function like search engines, the content within your profile needs to be optimized so people can find and reach out to you. Here are some guidelines to help:

  • Upload a professional profile headshot.
  • Include keywords in your headline that reflect your value or experience.
  • Add relevant skills to solicit endorsements from connections.
  • Showcase professional or academic honors, awards, and certifications.
  • Complete each section with detailed descriptions.
  • Include professional memberships.
  • Add your contact information (email and website)

2. Post Articles on LinkedIn

  • To become a thought leader, you have to share ideas and educate your readers. Creating relevant content that is targeted to your audience will not only boost your digital footprint, but it positions you as a thought leader in your industry.
  • Find curated content that is helpful to your audience. If you’re not sure what type of content they are looking for, send your current clients a survey and ask them. You could even share articles from this blog!
  • If you have authored articles on your company blog, you can extend their reach by sharing them on LinkedIn. Don’t forget to include a link back to your blog. This will help boost search engine optimization which will make your content easier to find for people who may be searching for that type of content.
  • Once you have posted articles, monitor who is viewing them and see if those individuals align with your target audience. This will help you gauge what future content your audience may find interesting and helpful.

3. Use LinkedIn Ads to Generate Leads

  • Working in the B2B space, the return on investment from Google AdWords may disappoint in some markets. You may find LinkedIn Ads may outperform AdWords. Similar to Facebook, you can target audiences and choose from distinct display ad types.
  • If you are trying to establish yourself as a thought leader, try the sponsored content option. However, pay-per-click advertising can be costly. Be careful to create several different ads and set a relatively small budget to test and see how they perform before committing to a large ad spend.
  • Learn more about LinkedIn’s Marketing Solutions.

4. Add a Link to Your Email Signature

  • Each email is an opportunity for a new connection on LinkedIn. You can grow your connections by adding your link to your email signature.
  • Advertise your LinkedIn page and content you have posted by sharing your LinkedIn link on our other social media channels, like Twitter or Facebook.

We hope that you found this article helpful to amplifying your LinkedIn presence. Want to learn about other ways to connect with clients? Read 3 reasons insurance agencies should use a LinkedIn a company page.

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Editor’s Note: This blog was originally published on March 14, 2017 and has been updated and edited.


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