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AmTrust Insureds Urge Others to Shop Locally on Small Business Saturday

Topics: Small Business

Small business owners want consumers to shop “small” on Saturday, November 30.

The brainchild of American Express, Small Business Saturday (SBS) is a day to celebrate entrepreneurs everywhere, including the businesses that line Main Street across America. SBS is celebrated on the Saturday after Thanksgiving in the U.S.

Hear from two of AmTrust’s small business insured about their business, its impact on their communities, and why you should support local businesses:


“This Small Business Saturday you should make a point of getting out and visiting your local community businesses. If you would imagine your local community without these shops, I think you would be really sad to see that those places were gone, and the jobs and tax revenue that goes along with it. Make a point of helping them to continue to be there because they can’t be there without you.”-

Debbie McManus, Owner, Lynlott Miniatures


“Small Business Saturday is exciting for me because it gives us a reason to celebrate small independent businesses. It gives everybody a reason to go out of the house, be social, and enjoy the awesome city we have and all the great merchants and stores. It is more than shopping; it’s about seeing our beautiful city.”

Matt Marietti, Owner, De Fer Coffee & Tea


Introduced in 2010 as a day to support small businesses, SBS has a big impact on the communities these businesses call home. Here are a few statistics that illustrate its popularity:
  • CNBC reported that in 2017, SBS saw 108 million shoppers spend $12.9 billion at independently owned businesses nationwide.
  • Approximately 43% of American adults either shopped or dined small on that day, per the results of a survey organized by American Express and the National Federation of Independent Business.
  • Seventy percent of U.S. consumers are aware of SBS, and 58% said they shopped or dined at more than one independently owned business during SBS weekend, according to the same survey.
  • If you spend $100 at a local business, roughly $68 stays in the local economy, according to the Business Alliance for Local Living Economies, a nonprofit that advocates building strong local economies.

AmTrust Inspired-Every Business Has a Story

A Huge Part of the U.S. Economy

Small businesses account for 99.7%of all businesses in the U.S. Generating about 50%of the U.S. gross domestic product, small businesses are vital to keeping the American economy strong. The backbone of the American economy, small businesses do all sorts of wonderful things including:
  • Fueling innovation and product diversity
  • Creating jobs for millions of people
  • Keeping money in the local economies
  • Increasing local real estate values

Backing Small Businesses

AmTrust Financial understands and supports small and mid-sized businesses across the country. We’re inspired by their hard work and dedication, and are honored to support millions of small businesses across the U.S.

This material is for informational purposes only and is not legal or business advice. Neither AmTrust Financial Services, Inc. nor any of its subsidiaries or affiliates represents or warrants that the information contained herein is appropriate or suitable for any specific business or legal purpose. Readers seeking resolution of specific questions should consult their business and/or legal advisors. Coverages may vary by location. Contact your

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