Support Big Dreamers on Small Business Saturday

Topics: Small Business

Small business owners want consumers to shop “small” on Saturday, November 24.

The brainchild of American Express, Small Business Saturday (SBS) is a day to celebrate entrepreneurs everywhere, including the businesses that line Main Streets across America. SBS is celebrated on the Saturday after Thanksgiving in the US and on the first Saturday of December in the UK.

Introduced in 2010 as a day to support small businesses, SBS has a big impact on the communities these businesses call home. Here are a few statistics that illustrate its popularity:
  • CNBC reported that in 2017, SBS saw 108 million shoppers spend $12.9 billion at independently owned businesses nationwide.
  • Approximately 43 percent of American adults either shopped or dined small on that day, per the results of a survey organized by American Express and the National Federation of Independent Business.
  • Seventy percent of U.S. consumers are aware of SBS, and 58 percent said they shopped or dined at more than one independently owned business during SBS weekend, according to the same survey.
  • If you spend $100 at a local business, roughly $68 stays in the local economy, according to the Business Alliance for Local Living Economies, a nonprofit that advocates building strong local economies.

A huge part of the U.S. economy

Small businesses account for 99.7 percent of all businesses in the US. Generating about 50 percent of the U.S. gross domestic product, small businesses are vital to keeping the American economy strong.

The backbone of the American economy, small businesses do all sorts of wonderful things including:
  • Fueling innovation and product diversity
  • Creating jobs for millions of people
  • Keeping money in the local economies
  • Increasing local real estate values

Backing small businesses

AmTrust Financial understands and supports small and mid-sized businesses across the country. Whatever your customers’ dreams, we can help protect them. Discover what we cover at

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